Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine.

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All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users.

SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms.